Willig started the Web site after she realized what children could find on the Internet. She recently did a comparison between netTrekker.com and a regular search engine.

"'Welcome to Babeland (a sex toy Web site).' How easy would it be for a child to do this?" she asked. "If I go to netTrekker home, and I put in that same search, this time what I'm going to come up with is a lot of history on toys."

"We have an editorial team that looks at every site and determines whether it's appropriate content for kids," company representative Doug Leeds said.

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